Premier Shades

Premier Shades


Sharon Tieman


02 43248800




Shades, Blinds & Awnings


Central Coast

Sharon Tieman

Shades, Blinds & Awnings

Sharon Tieman and her husband Jim have been in business on the Central Coast since 1994, owning and operating a number of different and very successful businesses during that time. Today, the couple not only own and operate the largest blind, shutter and awning showroom on the Central Coast – Premier Shades - but they are also the only blind manufacturer on the Central Coast that is a member of some of their industry’s leading and most respected industry bodies, and the only Gold Licensed Somfy Automation Specialist in Australia. Such is their reputation in the industry that the Tiemans were recently invited by Somfy, the world leaders in blind motorisation, to promote and launch the global company’s latest products. Sharon and Jim’s passion for what they do coupled with their embracement of technology, ongoing professional development, and innovation has led them to be regarded by both clients and peers as industry leaders.

Prior to starting her first business venture with her husband, Sharon worked in the media industry before joining Club Med as a sales executive. She was responsible for servicing metropolitan and regional travel agents and accompanying agents on educational trips to resorts around Asia and the Pacific. Energetic and enthusiastic by nature, it was in this role that Sharon discovered her passion for sales and marketing.

Born into a family of caterers and raised in Newcastle, Sharon had worked in the industry since she was a young child. So when the Tiemans were considering the type of business to start, catering was an obvious choice. With Jim’s analytical mind and technical expertise (the result of a background in science) and Sharon’s creative flair and sales and marketing experience, the couple enjoyed the perfect balance for business ownership. They purchased a spit roast catering franchise, which they eventually transitioned into a private catering company, Caterstar Catering. Specialising in weddings and corporate events, Caterstar Catering became the largest catering company on the Central Coast. The pair employed more than 80 casual staff and won a string of awards, including NSW Corporate Caterer of the Year.

Sharon and Jim sold the business after 12 years and started the Caterer’s Warehouse, which sold hospitality equipment to the industry. Deciding to take their products online, they became early adopters of digital technology in their industry. In fact they were one of only three businesses nationally in the hospitality supply sector to take their products online, a strategy that resulted in the supply of products nationally and internationally within the Pacific region. The Tiemans eventually sold the Caterers Warehouse to Nisbetts, the largest hospitality supplier in the UK subject to a clause prohibiting them from operating any future business activities in the hospitality sector. The timing was right to start a new venture.

Sharon and Jim bought Premier Shades, a well-established Central Coast business in 2010. It was their first foray into the manufacturing sector. They underwent intensive training and were driven by their commitment to bring the latest in fashion and design to the region coupled with the delivery of outstanding service from initial consultation to aftercare. At the time of purchase, the Tiemans saw many areas in the business in which there was significant room for improvement. Their subsequent strategies set them on the path to achieving solid growth, including doubling their workforce, relocating to larger premises and improved financial performance year on year.

A consummate business professional who has walked the talk, Sharon also spends her time helping other business owners as a motivational speaker, author and consultant. She is a published author and was one of only four women featured in Dale Beaumont’s book, ‘Secrets of Marketing Experts Exposed, which showcases the success stories of 14 prominent Australian marketing experts.

Sharon joined Wild Fig because she considers it “brain food” for small business owners. She also enjoys the fact that the forum gives her the opportunity to speak openly about both the success stories and challenges in business with likeminded local business owners.

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